NICOTINE friendly, DIVERSE influencers for adults

Product Positioning

The product appears to be nicotine-related, likely targeting adult consumers who are open to or already using nicotine products. In the existing market, this product can be positioned as a lifestyle choice that caters to diverse adult demographics. Emphasizing diversity and inclusivity can set the brand apart, appealing to a broad range of consumers who value representation and inclus their choices.

Target Customers

The ideal customer profile includes:

• Age Group: Adults aged 21 and above
• Lifestyle: Individuals who are open to or currently use nicotine products
• Values: Consumers who appreciate diversity and inclusivity
• Interests: Likely to be interested in lifestyle, wellness, and social trends

Illustrative examples:

• A 30-year-old professional who enjoys socializing and is open to trying new nicotine products
• A 25-year-old who values diversity and inclusivity and is looking for products that reflect these values
• A 40-year-old who has been using nicotine products for years and is interested in new, diverse options

Potential Influencer Matches

Diverse Influencers

• Lifestyle Influencers: These influencers can showcase how the product fits into a modern, diverse lifestyle. They can reach a broad audience and highlight the inclusivity aspect.
• Wellness Influencers: While wellness influencers typically focus on health, those who are open to discussing nicotine products can provide a balanced view and reach health-conscious adults.
• Social Activists: Influencers who advocate for diversity and inclusivity can align well with the brand's values and attract like-minded followers.

NICOTINE Friendly Influencers

• Nicotine Product Reviewers: Influencers who specialize in reviewing nicotine products can provide detailed insights and reach an audience already interested in nicotine.
• Adult Entertainment Influencers: These influencers can promote the product in a context that is clearly targeted at adults, ensuring compliance with age restrictions.

Content Creation Ideas

General Ideas

• Product Reviews: Detailed reviews by influencers highlighting the product's features, benefits, and unique selling points.
• Lifestyle Integration: Content showing how the product fits into various aspects of daily life, from social gatherings to personal relaxation time.
• Diversity Stories: Influencers sharing personal stories about diversity and inclusivity, tying in the product as a choice that supports these values.

Creative Ideas

• Diverse Voices Campaign: A series of posts or videos featuring influencers from different backgrounds discussing what diversity means to them and how the product aligns with their values.
• Nicotine Myths Debunked: Collaborate with influencers to create content that addresses common myths and misconceptions about nicotine products, providing factual information.
• Interactive Q&A Sessions: Live sessions where influencers answer questions from their audience about the product, its use, and its benefits, fostering engagement and trust.

By leveraging these strategies, the brand can effectively reach its target audience and create a strong, inclusive presence in the market.